Powerful Packaging Design Packs a Punch

The role of product packaging is much more than simply to protect the contents within. Well planned and designed packaging is extremely important in helping to increase product sales and must seize the shoppers’ interest at a glance if the product is to stand a chance of performing well, especially when sold via a supermarket where hundreds of product lines will vie for the consumers’ cash. In addition to this, clever packaging design can also extend to the products usage – a good example of this is washing liquid packaging where the lid of the product doubles up as the measuring cup for in-drum washing.

According to statistics, in excess of 70 percent of buying decisions are made at the shelf and, if the consumer hasn’t noticed your product within three seconds, then they are not likely to purchase it. When working with a design team to develop a products packaging, there are a number of considerations to be made, including:

• Graphics – must be attractive, but also go some way to informing the customer of the product purpose and benefits.
• Shape – dynamic styling can help a product stand out from the crowd, assist in its use and even extend the products life.
• Eco-friendly – consumers have over recent years become much more environmentally aware and it is important that manufacturers demonstrate their eco-credentials in their choice of packaging materials and its sustainability.

By gaining a clear understanding of a products market and what consumers expect from it, powerful packaging design can be achieved and progressed in line with current trends and demands.